AMERICAN EXPRESS OPEN

Challenge

To provide American Express Open with near real-time motion graphic support for live streaming of the CEO Bootcamp, Women Business & Shop Small initiatives in Chicago and New York.


Solution

Two production teams were created in order to maximize workflow. An editorial team to create and develop video narratives, sort through mass amounts of incoming content, and create final production files for media distribution. The second team would focus on motion graphics. Lower thirds, transitions, presentation slides, and image effects.


Results

We successfully completed our role in the project helping drive over 20,000,000+ social media impressions, 91,000 page views, with an attendance of over 500+ women-owned businesses.


ClientAmerican Express OpenServicesBranding & Identity
Creative Design
Motion Graphics
User Experience
UX
Video Editing
Year2015