Ridgeback Sports LLC was a start-up offering high-end sports equipment. FatCat Media was approached to create a strong brand concept that would represent the company’s vision for competitive excellence.


Logo concept was created to match the brand-name, an inspiration that came from the founders Rhodesian Ridgeback. Our creative team took an illustrative approach to the identity design, creating a professional appearance that appeals to their clients,  and communicates the cheerful nature of the ownership and staff. In addition, an e-commerce platform was also created to capture online clients for the products that they sell.


We identify room for significant net margin improvement by increasing store availability online, cutting back on logistics costs, customer engagement and reducing markdowns to generate sales. The company is now branched out and has begun organizing events and marathons based around the branding strategy.

ClientRIDGEBACK SPORTS LLCServicesBranding & Identity
Creative Design
Logo Design
Motion Graphics
Web Design
User Experience UX
User Interface UI
Year2013 - 2016Linkridgebacksports.com